VICDOC Summer 2025 - Flipbook - Page 41
No
replacement
for a GP
How social media
is ‘influencing’
women’s health
D R DA N I E LLE M C M U LLE N
A MA PR ES I D E NT
This column first appeared in The Australian on 12 September 2025
I have always thought a general
consulting with patients, but also on
practice consultation room is like a
a broader scale.
microcosm of the wider community.
One trend that has been impossible to
As a GP, you gain a strong sense
miss in recent years is the influence
of what is happening in the
of social media on how people make
community and how people are
decisions about their health.
feeling. We are there not only to
provide comprehensive healthcare,
but also to lend a compassionate ear
— one of the defining characteristics
of the job.
Social media platforms are saturated
with influencers and content creators
promoting questionable health
remedies and products, while AI