VICDOC Summer 2025 - Flipbook - Page 28
The new design resolves these issues
A few months in: what
with a more balanced structure and
the refresh represents
improved legibility.
This adjustment strengthens our identity
as an independent organisation within
the broader AMA family. It provides a
Now that members have had a chance
to engage with the new identity, its
impact is becoming clearer. The brand
clean, contemporary and confident mark
is easier to navigate, more cohesive and
that works reliably across digital and
more aligned with who we are today. It
print formats and reflects the strength
enhances the clarity of our advocacy,
and maturity of Victoria’s medical
strengthens the professionalism of our
profession.
communications and supports a more
accessible experience for members.
Built in-house for a brand
that is truly ours
Importantly, this evolution was
developed entirely in-house by AMA
Victoria’s communications team and
graphic designer. This ensured that
the refresh was grounded in a deep
understanding of member needs, while
also being a responsible and costeffective use of member resources.
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What remains unchanged is our
purpose: to unite, connect and protect
the medical profession and to advance
the healthcare of all Victorians. The
refreshed brand strengthens our ability
to fulfil that purpose: modern, inclusive,
dynamic and proudly representative of a
diverse profession shaping the future of
Victorian healthcare.
As always, we are open to your
It allowed the brand to evolve in a way
feedback. Please feel free to share
that remained authentic to our values
your thoughts with me directly at
and purpose.
taryns@amavic.com.au.
